Xavi

Xavi is the leading voice of Música Mexicana’s new generation, with over 4.8 billion career streams. Born in Phoenix and raised between the U.S. and Nogales, Sonora, the singer-songwriter blends traditional corridos with R&B, pop, and urban influences. He rose to global prominence in 2024 with “La Diabla,” which topped Spotify’s Global 200 and became the longest-running #1 Latin solo song in the chart’s history. The hit also earned Xavi his first entries on the Billboard Hot 100 and Billboard Global 200 charts, where it spent a month in the Top 5. That same year, he released his debut album Next and won New Artist of the Year at the Billboard Latin Music Awards.
 

In 2025, Xavi took home his first iHeartRadio Music Award for Best New Artist – Regional Mexican, and earned nominations for Artist of the Year and Regional Mexican Song of the Year. He also won two Premio Lo Nuestro awards, including Mexican Music Fusion of the Year and Best New Artist – Mexican Music. In addition Xavi has released a string of high-profile collaborations including “En Privado” with Manuel Turizo, “Mírame Feliz” with Belinda, “La Del Primer Puesto” with Reik, and "Bien Pedos" with Kapo. Most recently, he starred in a major campaign with JD Sports and Adidas U.S., expanding his impact beyond music.